Answer: Thanks for your email. I'd recommend a different approach for various writers depending on the relationship you have with the applicant. A professor, for example, should focus on academic ability and aptitude. A mentor might reflect on character and willingness to lead others.
In your case, an employer might write about timeliness, work ethic and ability to deal with difficult situations. I like to read about applicants who have made a contribution to a team and improved some aspect of the workplace. You might cite an example how the applicant impacted someone positively.
I hope that helps.
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